See, I stumbled across all this stuff about Fendi and this “Shopping Bag” from their Fall Winter 2020 collection, and like, the description talks about how their bags *represent* packaged… stuff. Packaged what? We don’t really know, and the article doesn’t really tell us, but it sounds like they’re taking inspiration from their own packaging. Which, okay, meta.
Then there’s the whole Baguette comeback in 2019. Apparently, it was *the* it bag of the year. And the red pocket gift set? Supposedly, the design is connected somehow. I’m honestly not entirely sure *how* it’s connected from the context above – like is the gift set designed to *look* like a Baguette? Or is the Baguette inspired by gift packaging? I’m leaning towards the latter, but the article… isn’t the clearest, tbh.
And then there’s this bit about Fendi taking inspo from their *actual* shopping bags, like the yellow ones. They’re making accessories that are basically homages to those bags. You know, the kind that scream “I just spent a fortune at Fendi” even before you open them up. It’s kinda genius, kinda ironic, and definitely screams “Fendi.”
Now, where does discreet packaging fit into all of this? Well, it doesn’t, *really*. Unless you’re trying to hide the fact that you just bought a Fendi bag, which, let’s be real, who’s gonna do that? Unless maybe you’re trying to hide it from your partner. “Oh, this old thing? I’ve had it for ages!” Yeah, good luck with that.
The thing is, discreet packaging is usually for stuff you *don’t* want people to know you’re buying, like, you know…adult stuff. Or maybe medications. Or just anything you’re a little embarrassed about. It’s all about plain boxes and neutral colors, the opposite of Fendi’s in-your-face luxury.
So, what’s the connection? I’m not entirely sure. Maybe it’s just the juxtaposition of the two. Maybe it’s a reminder that even the most luxurious brands can be inspired by the most mundane things. Or maybe I’m just overthinking it.
