Okay, so let’s talk Loro Piana. You know, that brand that basically screams “I have money, but I don’t need to *shout* about it?” Yeah, that one. I’ve been doing some, uh, “research” (read: internet stalking and window shopping) and figured I’d spill the tea on whether it’s actually worth dropping serious coin on their stuff.
First off, lemme just say: the quality. Man, it’s *good*. Like, ridiculously good. We’re talking vicuña, baby! And cashmere that feels like a cloud gently caressing your skin. Seriously, according to some sources, they spend more on sourcing and crafting their fabrics than most of their competitors. That’s gotta count for something, right? I mean, a poorly made vicuña sweater would be a tragedy. A travesty!
BUT, and there’s always a but, right? Is it *that* much better than other luxury brands? Hmmm. Honestly, that’s where things get a little murky. Like, is a Loro Piana cashmere sweater *actually* twice as warm and soft as a, say, Brunello Cucinelli one? Maybe? Maybe not. It’s kinda subjective, ya know?
And that’s where the “old money” vibe comes in. Loro Piana is low-key AF. They aren’t paying celebrities to flash their logos all over the place (though apparently Sofia Richie Grainge and Gigi Hadid are fans – good for them!). It’s more about quiet luxury. It’s about the *feel*, the quality, the knowledge that you’re wearing something ridiculously expensive even if nobody else knows it. That’s the whole point, innit?
Honestly, I think the real question is: are *you* the kind of person who appreciates that? Are you okay with spending a fortune on something that, to the untrained eye, just looks like a really nice sweater? If you are, then yeah, Loro Piana might be your jam.
However, if you’re looking for something that screams “I’m rich!” and want everyone to know you spent a fortune on it, maybe stick with the more logo-heavy brands. No shame in that game!