So, you hear “Loro Piana,” right? What’s the first thing that pops into your head? Probably cashmere. Maybe “crazy expensive.” But I bet “loud, in-your-face logo” isn’t on that list. That’s the whole point, innit?
This “quiet luxury” thing, the whole “stealth wealth” vibe… Loro Piana is basically the poster child. It’s like, they whisper their brand instead of shouting it from the rooftops. And honestly? Part of me kinda digs it. It’s a breath of fresh air in a world saturated with logos plastered all over everything.
But…and there’s always a but, isn’t there? Is it *really* about understated elegance, or is it just another way to signal status? Like, “Oh, this plain-looking sweater? Yeah, it cost me a small fortune, but you wouldn’t *know* it unless you’re in the know.” It feels kinda… exclusive, even a little exclusionary. Which, let’s be real, is probably the point.
I mean, the text up there mentions “old-world atmosphere of nobility and grandeur” and “traditions of chivalry and aristocracy.” Come *on*. It’s clothes, people! Not a royal decree. Though, I guess if you’re dropping several thousand dollars on a cardigan, it *feels* like a royal decree, right? My bank account just whimpered thinking about it.
And that “archive of freely downloadable fonts” at the beginning? I’m not entirely sure what that has to do with anything, maybe it’s just setting the tone – like, classy and understated? *shrugs*
The bit about vectors on Freepik… Ok, that’s actually useful. But again, the lack of a huge, easily recognizable logo? Makes finding those vectors harder! Like, where’s the *thing* I’m looking for? I’m sure there IS a logo somewhere, very tiny and hidden though, I’m not going to go crazy looking for it.
